Strive for Better

BON Better Snacks empowers you to take charge of your well-being. Health is the foundation for our lives. Our emphasis on quality, transparency, and accessibility is driven by our mission to make healthier living simple, attainable, and enjoyable for all. 

Whole-Istic Care

Health requires a holistic outlook. Your mind, body, and spirit are interconnected. With BON, everybody has the ability to begin with the basics: real food, the pillar for a flourishing life. 

By disrupting the snacking industry’s reliance on processed foods, we (re)turn to whole-ingredients, carefully chosen for their quality and benefits.

Our products prioritize whole-ingredient nutrition all while satisfying your most indulgent taste buds. Our whole-hearted care is placed in offering you both. Because better health and irresistible eating is no paradox. It is the gateway to contentment and longevity. 

Our (His)Story

Elaborated in our Houston facility by childhood best friends, BON was built on a mutual dedication to wellness. Our international team — from France to Senegal, Switzerland to Spain, and Egypt to Romania — brings a rich history of flavors and savoir faire to our Texas space.  

Tired of the dilemma between snacks that are either suitable for our well-being or for our fitness aims, our team — including top finishers in Ironman and ultra-marathons, athletes and coaches — reimagines the intersection between indulgence and health. Founded by Alex Foda in 2024, BON embodies his passion for health and science to redefine on-the-go nutrition. 

Our (re)turn to whole-ingredient foods is driven by our understanding of the body’s needs and our value for craft. At BON, we reintroduce trust, transparency, and an appreciation for the artisanal skills of farmers and food producers. Our ingredients are carefully sourced by local makers in Texas, California, and Minnesota, among others. 

Our aim is simple. To make healthier living accessible and irresistible. To meet both your body’s needs and its potential.